All my products contain the cleanest organic ingredient deck. I only use the finest oils with the organic percentage in line with the Soil Association organic guidelines. In all, we could make a far cheaper, inferior product and make a way higher margin (way, way higher!) but choose not to. I put my name to every label and stand by the ingredients because I am so proud of the product and genuinely want to change the market place – from day one it has been about making pure, natural soap accessible to all. That is what gets me out of bed in the mornings. In all the supermarkets we are in, Little Soap Company was the first organic bar soap to line their shelves – and to enable this choice of having an organic alternative for consumers to happen, amid their weekly shop has been a huge drive to do what I do.

Labels on cosmetics are so important. I always say, as a general rule of thumb, if you don’t understand the INCI ingredients list on skincare it usually precludes a signal to potential “danger”, however, there are a few ingredients, that when you see them, you can scan right past them, knowing they won’t hurt you—and may even be good for your skin.

Legally, to comply with legislation we have to list ingredient names on the labels in Latin, so immediately the purest ingredients resemble the most difficult-to-pronounce, chemical sounding names (eg jojoba oil is known as ”simmondsia chinensis” and “ascorbic acid” is another name for vitamin C, or vitamin E’s are called “tocopherols” or “tocotrienols” etc). So don’t necessarily panic if you see something that sounds “chemical” on an organic ingredient. Certainly not in our products. I have listed all below so you can use as a glossary

At the end of the day, I want to be able to sleep at night knowing the aims and claims I make are transparent and true, which I can only assure you they are…

If you have any questions about our ingredients please feel free to call or email me– there is absolutely nothing to hide…”

Emma x