Today is International Animal Rights Day, so we wanted to take some time to tell you a little more about our relationship with Cruelty Free International. Read on to find out more about our work with them and why it is so important to us as a brand and as individuals.
What is International Animal Rights Day?
And why does it matter so much? Regular readers and customers will already know how passionate we are about animal rights- and it will come as no surprise that International Animal Rights Day is an event firmly marked out on our calendars!
International Animal Rights Day is a recognised day for campaigners to come together to highlight the plight of millions of animals around the world, and to recruit more to the cause. The aim is to advocate for kindness and respect to animals. To remind the world that all sentient beings deserve to be treated this way and that animal rights are important to us all. It’s a day to recognise the Universal Declaration of Animal Rights.
Who are Cruelty Free International?
Cruelty Free International are the leading organisation working tirelessly to end animal cruelty and to stop animal experiments across the world. The organisation works to investigate and expose laboratories that take part in the cruelest of experiments at the expense of animals, and champions better science that advocates for a cruelty-free practise.
Brands and businesses that host the Leaping Bunny logo are those that have been approved as officially Cruelty Free- meaning that they do not in any way support cruelty to animals and that they instead go to great lengths to support and carry out cruelty free practises. 
“It’s the best assurance that a company has made a genuine commitment to help end ending animal testing. Brands must meet rigorous criteria which apply globally and extend over and above laws governing animal testing and include ongoing independent audits. Only then can they display the Leaping Bunny logo.” (Cruelty Free International, 2020)
How does Little Soap work with Cruelty Free International?
Little Soap is fiercely proud to be a cruelty free company. This gives our customers 100% assurance that all of our cosmetic products under our own brand are officially certified as not tested on animals. We host the leaping bunny logo, which is the international gold standard for products that are free from animal testing. We are proud to adhere to a fixed cut-off date policy and we are proud to proactively monitor out suppliers too, to ensure that our products always adhere to the leaping bunny criteria. In addition, our supplier monitoring system is also open to independent audit.
We are so passionate about this- and believe strongly that our customers should receive and benefit from genuine cruelty free, 100% natural soap.
What does us being Cruelty Free mean for you?
As a customer, shopping with a certified Cruelty Free brand means that you can help to put an end to needless animal suffering. If we champion brands who choose to shun animal testing and other cruel practises, we send a clear message that will force other companies to re-think the way that they work. If there is no demand for products derived through animal cruelty, the supply for these products has to decrease.
Find out more about what you can do to support Cruelty Free International here– and always look for the official leaping bunny logo so that you can ensure you are supporting kinder practises, no matter what you’re buying.
