Rinse your pet with warm water and rub the shampoo (it is concentrated so you only need a small amount per use) into the coat to make a rich, silky lather. Massage in. Rinse well, towel dry. You may notice the coat looks slightly tacky as it dries – this is totally normal and is just the natural oils which will be absorbed (rather than a synthetic shampoo product which tends to strip the hair) – it will dry normally and leave you with a now lovely smelling Little Beast!!