Passionate about reducing the amount of chemicals and synthetics people unwittingly rub into their skin and wanting to do for the cosmetics industry what Jamie Oliver has done for food, Emma Heathcote- James wants to get the world back to basics. She has created the purest organic soap she believes possible and her aim, from the outset has been to make it accessible to everyone.
From hand-making soap on the Aga and selling in subzero temperatures at farmers markets, Little Soap Company hit the shelves of local Waitrose stores within six months of conception back in 2008 with the Artisan Handmade Bars. As the business grew so did the production runs, making up to 350 handmade bars a day to runs in the tens of thousands for the Everyday range on the machines. With this new range, Little Soap Company was the first organic soap bar to line UK supermarket shelves, with the Traditional Everyday range launching regionally in Tesco’s in 2012, nationally in Waitrose 2013 (best beauty launch and fastest selling bar soap) and followed in Booths and then nationally in Tesco, J.Sainsbury and Boots in 2014.
It was at this stage Emma moved off the kitchen table and into the buildings in Broadway towards the end of 2014. With a small team now around her, Emma was able to concentrate on NPD and a year later, in Nov 2015 an exclusive and exciting range of Lavender & Rose Geranium lines launched in Waitrose, bringing new organic bar soaps, Liquid Hand Wash, Foaming Bodywash and Bubble Bath to the market.
At our Cotswold workshop in Broadway we still make our Artisan Handmade Range as well as run our popular Little Soap School day courses, with many students going on to create their own natural soap, cream or balm making businesses all over the world…